That's a really good price ($38). Their shipping is a little higher than some it would be about $10 for this bulb. Another site with good pricing, reptilesupply.com, wants $42 for the bulb and their shipping is only $8 (to my zip code) so there's still an advantage with LLLReptile. Just watch out for the shipping when doing price comparisons because sometimes they offer a relly good price on the product but then make it back on the shipping.